How
can DAI help me?
Reduce Costs: |
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We will show you how to save 40% - 80% on your directory advertising costs. |
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Save Time: |
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Advertisers have reported spending substantially LESS time dealing with yellow page related tasks after working with DAI. |
Better Program: |
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DAI shows you how customers actually use the yellow pages so you know what
your business really needs in the directory. |
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As a result, 98% of all customers respond that their advertising is "More effective
than before" or "At least as effective" but at half the cost. |
How
do you save us money?
DAI uncovers ways to reduce costs that either you do not know
existed and/or are not currently taking advantage of. By providing an unbiased education on yellow page advertising, consumer usage, and cost saving strategies, our clients typically see their costs decrease to be nearly half of what they would have otherwise spent.
Wouldn't
my placement firm or phone company sales rep already do this?
90% of all DAI clients utilize yellow page vendors. Both placement
companies and local sales agents are paid very high commissions
to sell you ads. They are not paid to save you money. If you
save money, your rep can lose vacations, bonuses and substantial
commissions. So why should they help you save money at their
expense?
My
yellow page agent says the only way to save money is to cut
my ads, is this true?
No! How much you spend on your yellow page ads is a function
of many, many different factors. Once advertisers learn what
these factors are, they realize that they have been paying
thousands of dollars too much. In some cases, advertisers
are shown that it is even possible to have larger ads, or
more headings, while still reducing the net expense. Once
DAI helps advertisers understand what they are really being
charged for, and why, it is easier to see all the cost saving
options available.
Will
I still advertise in the same phone books?
Yes. We show advertisers how to achieve yellow page efficiency
in the same directories and headings that they are currently
advertising in.
What
do you charge?
We charge only a percentage of what you save. If there are
no savings, there is no fee. Our clients risk nothing and
gain huge savings in both the amount of money and time invested
in yellow pages.
Do you make
yellow pages easier, or just bring down the cost?
Our clients also receive complete yellow page program management
and design services. We pick up where most agencies and placement
companies leave off by being proactively involved in your
account, not simply handing over orders and asking you to
come up with changes. This includes everything from strategic
planning, directory and heading selection, advertising placement,
contract review and ad design to negotiating claims and auditing bills.
How can I be sure you can
help me?
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